During my time with Austin Java, I worked on a variety of marketing campaigns. Here are few of my favorites!
Fundraising / Community Outreach
Client: Austin Java
Goal: Fundraise for Central Texas Food Bank
Strategy: With the purchase of a co-branded Yeti Rambler/Mug…
$5 is donated to Central Texas Food Bank
Guest receives unlimited drip coffee and 15% off retail coffee beans
Results:
Thousands of dollars raised for Central Texas Food Bank
Increased customer loyalty
Branded Email Marketing
Client: Austin Java
Goal: Build customer loyalty
Strategy: Identify guests who had not placed an order in 60+ days, send this group a specific offer
Results:
94 guests returned to make a purchase (who had not made a purchase in 60+ days)
3X ROI (net sales driven by an offer divided by the cost to run it)
Experiential Marketing
Client: Austin Java
Goal: Build brand awareness & visibility
Strategy:
Design/paint branded mural on the side of the restaurant for folks to easily access and take photos with
Create stickers and sweaters with the same design for team members to wear and guests to purchase
Results:
Increased engagement on social media
Grew merchandise sales
Community Engagement
Client: Austin Java
Goal: Engage community and increase awareness of Austin Java’s catering services
Strategy:
Ask Instagram followers to nominate a local business they believe should receive free coffee and pastries by tagging the business in the comments section
Select 3-5 nominated businesses each month
Deliver a gallon of coffee, pastries, catering menus, and branded merch to selected business
Results:
Increased engagement on social media
Grew catering sales